Strategy
We map out the plan your team is missing — the moves, the message, the roadmap.
For Small Business Owners and Sales Leaders
Your Reps Can't Outperform a Broken Process
Before we train anyone, we fix the system they're working inside.
Coaching a small team is only half the equation. If your sales process is unclear, your CRM doesn't match how you actually sell, or there's no real playbook to hand your next hire — no amount of training fixes that. I work directly with owners and sales leaders to build the strategy, process, and tools a lean team needs to succeed — and when it makes sense, I can step in as a fractional sales leader to run point until it's built and running on its own.
Is It Your Strategy, Process or Skills?
Most sales problems come down to one of three things: Strategy, Process, or Skills. Answer 18 quick questions and in two minutes you'll know exactly where your team is losing revenue — and what to fix first.
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Struggling to Get Consistent Results From Your Sales Team?
Growing Sales Doesn't Have to Feel Like Guesswork
You've hired good people. You've set targets. But the results are inconsistent — one quarter's strong, the next one falls apart, and you're never quite sure why. Is it a skills gap? A broken process? A strategy that never got written down? Most sales leaders bounce between these three without ever pinning down which one is actually costing them revenue. It's not because your team isn't capable. It's because nobody's ever mapped out where the breakdown is actually happening — and until you know that, more training or more pressure just isn't going to fix it.
Why I Built It This Way
I spent over two decades in sales leadership — running teams, closing enterprise accounts, growing revenue from the ground up — before becoming a Ziglar Legacy Certified Trainer and Coach, one of a small number certified across every program Ziglar offers. Along the way, I sat through a two-day consultant-led offsite that produced a hundred-question spreadsheet and, after sixteen hours, still no actual plan to execute.
That's when I knew there had to be a simpler way: one that gives small teams like yours a real strategy, a documented process, and the skills to run it — without the overhead a big consulting engagement demands.
Process
We document how selling actually happens here, so it's repeatable and doesn't live in one person's head.
Skills
We close the gaps your team can't close on their own, so the strategy and process actually get executed.
Imagine For a Moment.
Imagine walking into your next pipeline review already knowing the numbers will hold up. Imagine a team that doesn't need you hovering over every deal because they know the process cold. Imagine your sales function finally sounding less like noise and more like harmony — every rep playing off the same sheet music, working toward the same number.
Predictable Pipeline
You'll know what's closing and when, instead of hoping the quarter comes together.
A Team That Runs Itself
Your reps execute the plan without you having to reinvent it every week.
Sales in Harmony
Strategy, Process, and Skills finally working together instead of fighting each other.
Let's Get Started
From here, you've got two paths. You can close this page and keep doing what you've always done — hoping next quarter goes better than the last, still guessing whether it's strategy, process, or skills that's actually holding your team back. If nothing changes, chances are you'll keep getting what you've always gotten.
Or you can take the second path: stop guessing, get a clear picture of what's actually broken, and put a real plan in place with someone who's built sales teams from the ground up and knows exactly where these breakdowns happen. You already know where you'll be in a year if nothing changes. There's no telling how far your team can go with the right system behind them.
If you're ready to build the system, click below.
Chris Wallace
Ziglar Legacy Certified Trainer & Coach
Chris Wallace has spent over two decades in sales leadership, personally helping generate more than $60 million in revenue by building relationships and closing deals across every company he's led and served. He's a Ziglar Legacy Certified Trainer and Coach, one of a select few certified across every program Ziglar offers, including Choose to Win and Sales Success. After one too many overcomplicated, consultant-led planning sessions that produced reports instead of results, Chris founded The Simple Sales Coach — built on the belief that every business, whether it's a solopreneur, a small business owner, or a growing mid-sized company, needs a real strategy, a documented process, and the skills to run it, not another binder to shelve.
Today, through Sales Harmony, he helps solopreneurs, small businesses, and medium-sized businesses alike find where their sales system is breaking down and builds the plan to fix it.
