Strategy
We map out the plan you're missing — the moves, the message, the roadmap.
For Solopreneurs and Independent Owners
You Know Your Craft. Now Learn to Close.
You didn't spend years mastering your trade to become a salesperson — but here you are, needing to sell it. If pitching, follow-up, or asking for the close still feels foreign or forced, that's not a personality flaw. It's just a skill nobody taught you.
I work with solopreneurs and independent owners to build a simple, repeatable way to sell — one that fits how you actually talk to people, not some script that makes you feel fake. You already know your craft. Let's get your selling to match.
Is It Your Strategy, Process or Skills?
Most sales problems come down to one of three things: Strategy, Process, or Skills. Answer 18 quick questions and in two minutes you'll know exactly where your team is losing revenue — and what to fix first.
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Struggling to Close Consistently, No Matter How Hard You Work?
Growing Sales Doesn't Have to Feel Like Guesswork
You do good work. Referrals come in. But some months you're booked solid, and others you're chasing invoices, wondering why the pipeline dried up. Is it a skills gap? No real follow-up process? A pipeline that's more hope than plan? Most solopreneurs swing between blaming themselves and blaming bad luck, without ever pinning down which one is actually costing them clients.
It's not because you're not capable — you're clearly good at what you do. It's because nobody ever mapped out where the breakdown in your selling actually happens. And until you know that, working harder isn't going to fix it.
Why I Built It This Way
I spent over two decades in sales leadership — running teams, closing enterprise accounts, growing revenue from the ground up — before becoming a Ziglar Legacy Certified Trainer and Coach. Along the way, I sat through a two-day consultant-led offsite that produced a hundred-question spreadsheet and, after sixteen hours, still no actual plan to execute. That's when I knew there had to be a simpler way: one that gives solo operators like you a real strategy, a documented process, and the confidence to run it — without the overhead a big consulting engagement demands.
Process
We document how selling actually works for you, so it's repeatable — not something you have to reinvent every time you sit down to sell.
Skills
We close the gaps in your own selling, so the strategy and process actually get used — not just written down and forgotten.
Imagine For a Moment.
Imagine walking into next month already knowing your pipeline will hold up. Imagine selling feeling less like guesswork and more like a system you trust — the same process, working the same way, every time you sit down to close.
Predictable Pipeline
You'll know what's closing and when, instead of hoping the quarter comes together.
A Repeatable Playbook
Your selling follows the plan, so you're not reinventing your pitch or your follow-up under pressure every time a deal comes up.
Sales in Harmony
Strategy, Process, and Skills finally working together instead of fighting each other.
Let's Get Started
From here, you've got two paths. You can close this page and keep doing what you've always done — hoping next month goes better than the last, still guessing whether it's strategy, process, or skills that's actually holding your selling back. If nothing changes, chances are you'll keep getting what you've always gotten.
Or you can take the second path: stop guessing, get a clear picture of what's actually broken, and put a real plan in place with someone who's built sales teams from the ground up and knows exactly where these breakdowns happen. You already know where you'll be in a year if nothing changes. There's no telling how far you can go with the right system behind you.
If you're ready to build the system, click below.
Chris Wallace
Ziglar Legacy Certified Trainer & Coach
Chris Wallace has spent over two decades in sales leadership, personally helping generate more than $60 million in revenue by building relationships and closing deals across every company he's led and served. He's a Ziglar Legacy Certified Trainer and Coach, one of a select few certified across every program Ziglar offers, including Choose to Win and Sales Success. After one too many overcomplicated, consultant-led planning sessions that produced reports instead of results, Chris founded The Simple Sales Coach — built on the belief that every business, whether it's a solopreneur, a small business owner, or a growing mid-sized company, needs a real strategy, a documented process, and the skills to run it, not another binder to shelve.
Today, through Sales Harmony, he helps solopreneurs, small businesses, and medium-sized businesses alike find where their sales system is breaking down and builds the plan to fix it.
