About Chris Wallace
25+ Years of Sales, One Simple Belief
I've spent over 25 years in sales, and I built The Simple Sales Coach on one belief: growing teams need a real strategy, a documented process, and the skills to run it — not more guesswork.
I'm a Ziglar Legacy Certified Trainer and Coach, one of a small number certified across every program Ziglar offers, and I've spent over two decades in sales leadership personally helping generate more than $60 million in revenue by building relationships and closing deals across every company I've led or served. Music is where I started; sales is where I stayed. Sales Harmony is what happens when the two come together.
From the Stage to the Sales Floor
The Long Way Around to The Simple Sales Coach
Music was my first career — years spent building a life around a guitar before I ever set foot in a sales role. When that chapter ended, I started over in sales and found out I was good at it: building relationships, closing deals, and figuring out why some teams hit their numbers while others just spun their wheels.
Why I Built It This Way
I spent over two decades in sales leadership — running teams, closing enterprise accounts, growing revenue from the ground up — before becoming a Ziglar Legacy Certified Trainer and Coach, one of a small number certified across every program Ziglar offers. Along the way, I sat through a two-day consultant-led offsite that produced a hundred-question spreadsheet and, after sixteen hours, still no actual plan to execute. That's when I knew there had to be a simpler way: one that gives growing teams a real strategy, a documented process, and the skills to run it — without the overhead a big consulting engagement demands.
Chris Wallace
Ziglar Legacy Certified Trainer & Coach
Chris Wallace has spent over two decades in sales leadership, personally helping generate more than $60 million in revenue by building relationships and closing deals across every company he's led and served. He's a Ziglar Legacy Certified Trainer and Coach, one of a select few certified across every program Ziglar offers, including Choose to Win and Sales Success. After one too many overcomplicated, consultant-led planning sessions that produced reports instead of results, Chris founded The Simple Sales Coach — built on the belief that every business, whether it's a solopreneur, a small business owner, or a growing mid-sized company, needs a real strategy, a documented process, and the skills to run it, not another binder to shelve.
Today, through Sales Harmony, he helps solopreneurs, small businesses, and medium-sized businesses alike find where their sales system is breaking down and builds the plan to fix it.
Ready to Find Your Sales Harmony?
Whether it's the strategy, the process, or the skills that's holding your team back, you don't have to figure it out alone. Take the two-minute assessment, or reach out directly and let's talk through what's actually going on with your sales team.